We still don’t know how the events will be like after COVID, what we do know is that, in the short and medium term the virtual ones will take on a great role. We will explain you more in this post.
COVID-19, and the situation that has resulted from it, has meant that many companies canceled their corporate meetings, conferences, presentations, etc. And the same has happened in the private sphere, with the suspension or postponement of many weddings. However, there is another way of doing things, virtual events.
Although they are nothing new, in times of change as today have become the solution that allows us to move forward with our lives and, in the case of organizations, keeping corporate information flowing, both with employees, as well as with customers, stakeholders and the public. You want to know more? Keep reading!
What are we talking about when we talk about online events?
Let’s start this article by making some concepts clear. We can define a virtual or online event as the one in which hosts and guests or attendees relate to each other through a virtual platform. Its formats are numerous and varied, from videoconferences, workshops, webinars, demonstrations or product presentations, interviews, question and answer sessions… to conferences or online fairs.
Streaming platforms, on the other hand, are those that allow us to retransmit an event in real time from where it occurs. We refer to YouTube Live, Facebook Live or Twitch, to name just a few of those that are available in the market.
What are the advantages of hosting virtual events?
For many and, most importantly, go beyond those merely related to the current situation of pandemic and social stating that we are experiencing, hence its penetration has gradually been growing during the last years.
For starters, online events are very versatile, as they will allow you to decide whether to broadcast your event only to an internal audience (employees, customers, shareholders…) or open to everyone. In addition, thanks to the subtitling you will avoid language barriers and, being able to record it, you will be able to spread it once it is finished and use it in other campaigns.
Such events, on the other hand, are more affordable than face-to-face events, as production costs are reduced, and remove geographical barriers, being able to reach a wider audience. In this sense, in addition, by avoiding displacement, you will see how attendance grows.
Also, by choosing to broadcast your event you will be able to increase your contact list and, thanks to the immediate interaction, improve the engagement of audience. Not forgetting that most streaming platforms give you access to endless data that will allow you to measure the ROI of the event.
What should I consider when organizing a virtual event?
Although organizing a virtual event may seem easier under no circumstances can it be left to improvisation. Good planning remains essential. A plan that includes the objectives, audience, format, tools, resources, budget, etc. Among the things to consider to ensure success of your event stand out:
- Have a quality Internet connection (and a contingency plan in case it fails). Without it, there is no streaming that is worth it.
- Know where your audience is, what their time zone is, what connection possibilities they have or what their language is so vital to an online event as knowing their interests.
- Plan the broadcast of the event, both before, during and after. In this sense social networks will be key.
- Surprise your guests and attendees by introducing audiovisual creatives such as Motion Graphics animations, introductory videos, curtains, etc. The objective is to make the event much more interesting.
- Take care of the set from to make it visually appealing to the viewer. In this sense, both the attrezzo and the lighting will play an important role.
- Choose a 360º supplier that takes care of both the technical and creative aspects.
At Kamal Events we have created a new audiovisual creation and production service for streaming broadcasts, which will allow you to broadcast live through streaming platforms with professional quality and audiovisual production.
Give your audiences engaging and efficient online events with high-quality multi-camera and sound and the ability to add a custom set and different audiovisual content. Do not hesitate to contact us if you want to know more!